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Fall 2021
Feb 01,2023
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Information Select the Course Number to get further detail on the course. Select the desired Schedule Type to find available classes for the course.

MKTG 320 - INTEGRATED MARKETING COMMUNICATION
The objectives of this course will be: (1) to present a complete managerial perspective of the promotion mix; (2) to relate that perspective to the broader goal of marketing communications in general; and (3) to stimulate individual promotional creativity, presentation and problem-solving skills through a comprehensive long-term exercise.
0.000 TO 4.000 Credit hours
0.000 TO 4.000 Lecture hours

Levels: Undergraduate
Schedule Types: Hybrid, Lecture, Online Course

Marketing Department


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