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Fall 2021
Dec 04,2022
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Information Select the Course Number to get further detail on the course. Select the desired Schedule Type to find available classes for the course.

MKTG 290 - MARKETING PRINCIPLES AND PRACTICES
A study of marketing principles, concepts, and practices, its linkage to the overall business objectives and strategies, use of the marketing mix elements, and the role of behavioral sciences on marketing decisions. Topics will include development of marketing objectives and strategies, consumer targeting, integrated marketing plans, and the supply chain. Emphasis will be placed on the use of the "marketing concept" and its role in the flow of goods and services from producer to consumer.
0.000 TO 4.000 Credit hours
0.000 TO 4.000 Lecture hours

Levels: Undergraduate
Schedule Types: Hybrid, Lecture, Online Course
All Sections for this Course

Marketing Department

Course Attributes:
ASB Writing Core


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