Catalog Entries |
Fall 2021
Dec 06,2023 |
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| MKTG 510 - FOUNDATIONS OF MARKETING |
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This course introduces students to the basics of marketing, both conceptual and practical. The course offers an overview of fundamental topics such as the marketing mix, consumer behavior, market research, integrated marketing communication, and social media marketing. The topics are explored in both the domestic and international context and with consideration of social responsibility factors.
0.000 TO 2.000 Credit hours 0.000 TO 2.000 Lecture hours Levels: Graduate, Undergraduate Marketing Department Course Attributes: MBA COURSE FOR GRAD FEE ASSESS |
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