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Fall 2021
Jul 04,2022
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Information Select the Course Number to get further detail on the course. Select the desired Schedule Type to find available classes for the course.

MKTG 510 - FOUNDATIONS OF MARKETING
This course introduces students to the basics of marketing, both conceptual and practical. The course offers an overview of fundamental topics such as the marketing mix, consumer behavior, market research, integrated marketing communication, and social media marketing. The topics are explored in both the domestic and international context and with consideration of social responsibility factors.
0.000 TO 2.000 Credit hours
0.000 TO 2.000 Lecture hours

Levels: Graduate, Undergraduate
Schedule Types: Hybrid, Lecture, Lecture/Online, Online Course

Marketing Department

Course Attributes:
MBA COURSE FOR GRAD FEE ASSESS


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