Go to Main Content

Ramapo College Information System

 

HELP | EXIT

Catalog Entries

 

Fall 2021
Dec 03,2022
Transparent Image
Information Select the Course Number to get further detail on the course. Select the desired Schedule Type to find available classes for the course.

MKTG 430 - MARKETING MANAGEMENT
The purpose of this course is to integrate the content of all courses taken by marketing students and to develop a management perspective for their application in marketing career work. The orientation is decision-making rather than descriptive. It emphasizes strategic choices and profit accountability. Applications will be given highest priority through extensive use of the case method and decision simulation exercises. The course includes a significant business research project dealing with integrating analysis and policy determination at the overall management level. This is a capstone course to be taken no earlier than the first semester of the senior year.
0.000 TO 4.000 Credit hours
0.000 TO 4.000 Lecture hours

Levels: Undergraduate
Schedule Types: Hybrid, Lecture, Online Course

Marketing Department


Return to Previous New Search XML Extract
Transparent Image
Skip to top of page
Release: 8.7.2.4