Catalog Entries |
Fall 2021
Apr 19,2024 |
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| MKTG 430 - MARKETING MANAGEMENT |
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The purpose of this course is to integrate the content of all courses taken by marketing students and to develop a management perspective for their application in marketing career work. The orientation is decision-making rather than descriptive. It emphasizes strategic choices and profit accountability. Applications will be given highest priority through extensive use of the case method and decision simulation exercises. The course includes a significant business research project dealing with integrating analysis and policy determination at the overall management level. This is a capstone course to be taken no earlier than the first semester of the senior year.
0.000 TO 4.000 Credit hours 0.000 TO 4.000 Lecture hours Levels: Undergraduate Schedule Types: Hybrid, Lecture, Online Course Marketing Department |
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