Catalog Entries |
Fall 2021
Apr 24,2024 |
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| MKTG 290 - MARKETING PRINCIPLES AND PRACTICES |
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A study of marketing principles, concepts, and practices, its linkage to the overall business objectives and strategies, use of the marketing mix elements, and the role of behavioral sciences on marketing decisions. Topics will include development of marketing objectives and strategies, consumer targeting, integrated marketing plans, and the supply chain. Emphasis will be placed on the use of the "marketing concept" and its role in the flow of goods and services from producer to consumer.
0.000 TO 4.000 Credit hours 0.000 TO 4.000 Lecture hours Levels: Undergraduate Schedule Types: Hybrid, Lecture, Online Course All Sections for this Course Marketing Department Course Attributes: ASB Writing Core |
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