Go to Main Content

Ramapo College Information System

 

HELP | EXIT

Catalog Entries

 

Fall 2021
Jul 04,2022
Transparent Image
Information Select the Course Number to get further detail on the course. Select the desired Schedule Type to find available classes for the course.

COMM 318 - GLOBAL COMMUNICATION CAMPAIGNS
Communication campaigns affect us every day. Specifically, public communication campaigns are designed to increase awareness and change attitudes, beliefs, and behaviors in a positive way concerning a population's well-being. In this course students will learn about the history, development, and trajectories of the campaign process, drawing from lessons learned through global case studies and research data. The goal of this course is for students to gain an understanding of the ways in which the effective campaign, irrespective of category, reaches populations and uses all forms of media in the process. This course is designed to sharpen students’ learning of global communication campaigns from two perspectives: that of campaign planners and that of critical consumers of campaign information. We will examine global communication and media campaigns for a variety of categories, ranging from prosocial campaigns, political campaigns, and corporate campaigns.
0.000 TO 4.000 Credit hours
0.000 TO 4.000 Lecture hours

Levels: Undergraduate
Schedule Types: Hybrid, Lecture, Online Course, Screening, Seminar

Communications Department

Course Attributes:
OLD GE-INTERCULT NORTH AMERICA, WRITING INTENSIVE


Return to Previous New Search XML Extract
Transparent Image
Skip to top of page
Release: 8.7.2.4