Catalog Entries |
Summer 2021
May 02,2024 |
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| MBAD 644 - MARKETING RESEARCH |
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Marketing research is a crucial element of managerial decision-making. This course is designed for the manager who is responsible for making decisions by obtaining valuable information about customers, competitors, and market environments. Managers should understand research methods and data analysis in order to judge the appropriate use of market research information. The emphasis of this course is on the effective application of rigorous market research in launching a new product, refining current product offerings, improving customer service efforts, segmenting the market, or developing a promotional campaign. This course will cover both theoretical foundations of marketing research as well as practical aspects of the research process. Students will learn both qualitative and quantitative aspects of marketing research; emphasis will be given to quantitative research and web-survey approaches. By the end of the course, students should be able to develop a systematic approach to marketing research in order to make effective marketing decisions for organizational goals.
0.000 TO 3.000 Credit hours 0.000 TO 3.000 Lecture hours Levels: Graduate, Undergraduate Schedule Types: Hybrid, Lecture, Online Course Business Administration Department Course Attributes: MBA COURSE FOR GRAD FEE ASSESS |
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