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Spring 2020
Jul 06,2022
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Information Select the Course Number to get further detail on the course. Select the desired Schedule Type to find available classes for the course.

COMM 357 - GLOBAL INDIAN CULTURE & MEDIA
Globalization and the Indian Cultural Industry will engage students in exploring the ramifications of globalization on the production and consumption of Indian cinema globally, with a focus on the emergence of Bollywood as a transnational phenomenon in the past decade. The Indian cultural industry will serve as a case study for understanding the relationship between the branding of a culture and a nation, and its impact on the construction of national and cultural identities. Through readings, screenings, class and online discussions this course will discuss a range of topics including but not limited to the following: (1) defining the Indian cultural industry with focus on the exponential growth of Indian film distribution and exhibition globally; (2) the impact of international audience responses to Indian cinema and filmmakers; (3) Bollywood: a misnomer for Indian cinema; (4) Bollywood as a course for "global flows" of culture; (5) the evolution of Bollywood into a global phenomenon--its strategic marketing and its visual aesthetic appeal; (6) diaspora's consumption of Indian cinema; (7) the pervasiveness of the cultural industry across fashion, music and lifestyle; and (8) the framing of "Brand India" and its relationship to globalization.
0.000 TO 4.000 Credit hours
0.000 TO 4.000 Lecture hours

Levels: Undergraduate
Schedule Types: Hybrid, Lecture, Online Course, Seminar

Communications Department

Course Attributes:
CA-School Core as of 2014 fall, OLD GE-INTERNATIONAL ISSUES, WRITING INTENSIVE


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