Catalog Entries |
Fall 2019
May 05,2024 |
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 | Select the Course Number to get further detail on the course. Select the desired Schedule Type to find available classes for the course. |
| COMM 390 - TOPICS |
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The descriptions and topics of this course change from semester-to-semester, as well as from instructor-to-instructor. Prerequisite: varies with the topic offered.
COMM 390 GAME DESIGN. Game design is an increasingly important part of interactive design. This course will introduce students to a variety of game design concepts and methods using Adobe Flash and ActionScript 3.0. Students will build several game projects and learn the fundamentals of programming concepts that can translate to other game programming environments. The Adobe Flash platform will allow students to conceive, design and make functional, games for the web and mobile devices. The course will cover game types such as memory and match games as well as platform, side scrollers and quiz games. Fulfills Category 3.
COMM 390 CAST STUDIES IN ADVERTISING. Organizations use creative marketing communication techniques to help support initiatives and solve problems. Building on the knowledge and skills learned in Creative Advertising and Public Relations, this course will look at various business challenges and study how specific advertising, public relations and other communications techniques can convey messages, change behavior and influence outcomes. Students will work individually and in teams to develop actual communication stragegies to overcome a variety of business issues. Each case study will focus on the business need, strategy, evaluation of the target, creative message development, tactical execution, appropriate media delivery and measurement of results. Classes will consist of lecture and workshop environments. Students with an interest in copywriting, visual communication, advertising, public relations, video production, and marketing can benefit from this class. Prerequisite: COMM 346.
TOPICS 390 – Arts and Entertainment Reporting: Students will learn how to write arts and entertainment news stories and produce broadcast/digital packages for media outlets– from consumer-guide reviews to trend features and longer pieces of criticism that put an exhibition, concert or theatrical production in greater historical and cultural context. Students will also understand the history of arts and entertainment journalism and review case studies and best examples of reporting in the field.
COMM 390 WRITING FOR PUBLICATIONS: This course has been designed to equip students with the tools they’ll need to succeed in a career as a writer/editor. Classes will cover: interviewing techniques, researching topics, outlining for article writing, editing and rewriting. Various article formats will be studied. In addition, students will learn about three magazine types: consumer, trade and professional. Within consumer publications, various categories—shelter, lifestyle, fashion, teen, political/current events, regional and custom publications, both print and digital—will be studied. “Packaging” articles to include high-reader interest points, such as headlines, decks, captions, pullquotes, and yes, images, will be evaluated. Through lectures and writing assignments, students will learn how to author a ready-to-publish article. Collaborative simulations between writers and “audience”—that is, fellow students—will provide real-world feedback. Assignments will include writing three to four articles and completing in-class writing exercises.
0.000 TO 4.000 Credit hours 0.000 TO 4.000 Lecture hours Levels: Undergraduate Schedule Types: Hybrid, Lab, Lecture, Lecture/Online, Online Course, Seminar Communications Department |
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