Catalog Entries |
Spring 2018
Apr 28,2024 |
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| MUSI 350 - MARKETING AND MANAGEMENT IN THE MUSIC INDUSTRY |
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This course will examine two key operational components within the music business--marketing and management. The guidance and image-making of artist or product in the current marketplace will be given careful analysis from the view of the company executive and the entertainment industry at large. Theories of branding will be studied at length, and students will create variety of music marketing and branding projects.
0.000 TO 4.000 Credit hours 0.000 TO 4.000 Lecture hours Levels: Undergraduate Schedule Types: Hybrid, Lecture, Online Course Music Department |
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