Catalog Entries |
Spring 2018
Apr 27,2024 |
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 | Select the Course Number to get further detail on the course. Select the desired Schedule Type to find available classes for the course. |
| MKTG 420 - NEW PRODUCT MANAGEMENT |
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This course is designed to introduce the marketing student to one of the most essential market activities used by companies seeking growth within the marketplace. Emphasis will be placed on providing information on product improvement/modification, product imitation and new product development, all within a framework of the new product development process. The class will consist of lectures and a new product development project.
0.000 TO 4.000 Credit hours 0.000 TO 4.000 Lecture hours Levels: Undergraduate Schedule Types: Hybrid, Lecture, Online Course Marketing Department |
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