Catalog Entries |
Spring 2018
Apr 27,2024 |
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| MKTG 390 - E-MARKETING |
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This course examines how the Internet and related technologies are transforming the ways in which firms market their products and services to provide greater customer value and make money in the process. Drawing on research and business practices, this course will provide students an appreciation of the opportunities and challenges that marketing manager's face in this dynamic environment. This course objective is to equip students to better understand and direct the E-Commerce process by integrating business models, marketing, and Internet technology. Topics covered will include examination of emerging business models, customer relationship management (CRM), role of data mining and data warehouses, personalization, branding issues, dynamic pricing and price competition, role of the Internet as a communications/advertising medium, distribution through the Internet and e-tailing, and legal and ethical issues. The role of new technologies such as wireless applications and the marketing potention is "mobile-commerce" will also be discussed.
0.000 TO 4.000 Credit hours 0.000 TO 4.000 Lecture hours Levels: Undergraduate Schedule Types: Hybrid, Lecture, Online Course Marketing Department |
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