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|MKTG 330 - MARKETING RESEARCH|
An examination of the concepts and practical methodology used in market research. Emphasis will be given to research methods and techniques, including market analysis, questionnaire formulation, sampling, interviewing, panels, use of secondary data, and report writing. Lab Fee.
0.000 TO 4.000 Credit hours
0.000 TO 4.000 Lecture hours
Schedule Types: Lecture