Catalog Entries |
Fall 2013
Apr 19,2024 |
|
 |
||
 | Select the Course Number to get further detail on the course. Select the desired Schedule Type to find available classes for the course. |
| MKTG 330 - MARKETING RESEARCH |
|
An examination of the concepts and practical methodology used in market research. Emphasis will be given to research methods and techniques, including market analysis, questionnaire formulation, sampling, interviewing, panels, use of secondary data, and report writing. Lab Fee.
0.000 TO 4.000 Credit hours 0.000 TO 4.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture Marketing Department Course Attributes: WRITING INTENSIVE |
|