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MKTG 410 - ENTREPRENEURSHIP |
The study of entrepreneurs as marketing innovators, combining different technologies or business concepts to produce marketable products or services. Students will study financing, production and identification of marketing gaps skills to set up newly created firms. The course is designed to aid students to recognize potentially profitable opportunities, conceptualize venture strategy, and become key forces in successfully moving ideas from the laboratory to the marketplace.
0.000 TO 4.000 Credit hours 0.000 TO 4.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture Marketing Department |