Catalog Entries |
Fall 2013
Apr 19,2024 |
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| MKTG 320 - INTEGRATED MARKETING COMMUNICATION |
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The objectives of this course will be: (1) to present a complete managerial perspective of the promotion mix; (2) to relate that perspective to the broader goal of marketing communications in general; and (3) to stimulate individual promotional creativity, presentation and problem-solving skills through a comprehensive long-term exercise.
0.000 TO 4.000 Credit hours 0.000 TO 4.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture Marketing Department |
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