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|MKTG 310 - CONSUMER BEHAVIOR|
This course examines the psychological, social, and cultural influences on the behavior of consumers and buyers in organizations as it applies to marketing decisions. Topics include research and measurement methods, the individual and group influences, environmental factors, information processing by consumers, and the consumer decision process.
0.000 TO 4.000 Credit hours
0.000 TO 4.000 Lecture hours
Schedule Types: Lecture