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Fall 2013
Nov 28,2022
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Information Select the Course Number to get further detail on the course. Select the desired Schedule Type to find available classes for the course.

MKTG 310 - CONSUMER BEHAVIOR
This course examines the psychological, social, and cultural influences on the behavior of consumers and buyers in organizations as it applies to marketing decisions. Topics include research and measurement methods, the individual and group influences, environmental factors, information processing by consumers, and the consumer decision process.
0.000 TO 4.000 Credit hours
0.000 TO 4.000 Lecture hours

Levels: Undergraduate
Schedule Types: Lecture

Marketing Department


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