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|MKTG 290 - MARKETING PRINCIPLES AND PRACTICES
A study of marketing functions in American business and the role of behavioral sciences on marketing decisions. Topics will include channels of distribution, the development of marketing objectives and strategies, and the use of the marketing mix in today's marketplace. Emphasis will be placed on the use of the marketing concept and its role in the flow of goods and services from producer to consumer.
0.000 TO 4.000 Credit hours
0.000 TO 4.000 Lecture hours
Schedule Types: Lecture, Online Course
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