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Fall 2013
Nov 28,2022
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Information Select the Course Number to get further detail on the course. Select the desired Schedule Type to find available classes for the course.

COMM 349 - PROMOTIONS WRITING
This course has been designed to promote student understanding of the content, organization, format and design of standard strategic communications messages and documents. It will introduce you to the world of copy/promotions writing and will emphasize how this style of writing differs from other more traditional forms. As we proceed, you will begin to understand the connection between images and text via the use of visual materials and will concentrate on how to develop your ideas visually, using as examples successful campaigns/case studies from the non-profit and corporate arenas. Skills in promotions writing will be developed through the creation of a variety of materials in the promotion of media products and non-profit causes. Such materials may include news releases, flyers, posters, newsletters, etc. You will also be encouraged to view promotions from several vantage points: promotion of client (PR), promotion of a product or service (advertising), and promotion of self (portfolio/future employment).
0.000 TO 4.000 Credit hours
0.000 TO 4.000 Lecture hours

Levels: Undergraduate
Schedule Types: Seminar, Studio

Communications Department


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