Catalog Entries |
Fall 2013
Apr 16,2024 |
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| COMM 318 - THE CAMPAIGN IN MEDIA AND FILM |
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Communication campaigns affect us every day. Specifically, public communication campaigns are designed to increase awareness and change attitudes, beliefs and behaviors in a positive way concerning a population's well-being. In this course students will learn about the ins and outs of the campaign process, drawing from lessons learned through case studies and research data. The goal of this course is for students to gain an understanding of the ways in which the effective campaign, irrespective of category, reaches populations and uses all forms of media in the process. This course is designed to sharpen students' learning of the communication campaign from two perspectives: that of campaign planners and that of critical consumers of campaign information. We will examine media and film campaigns for a variety of categories, ranging from pro-social campaigns to campaigns for feature and documentary films.
0.000 TO 4.000 Credit hours 0.000 TO 4.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture, Screening, Seminar Communications Department Course Attributes: OLD GE-INTERCULT NORTH AMERICA, WRITING INTENSIVE |
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