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Detailed Course Information

 

Fall 2021
Oct 03,2022
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Information Select the desired Level or Schedule Type to find available classes for the course.

MKTG 510 - FOUNDATIONS OF MARKETING
This course introduces students to the basics of marketing, both conceptual and practical. The course offers an overview of fundamental topics such as the marketing mix, consumer behavior, market research, integrated marketing communication, and social media marketing. The topics are explored in both the domestic and international context and with consideration of social responsibility factors.
0.000 TO 2.000 Credit hours
0.000 TO 2.000 Lecture hours

Levels: Graduate, Undergraduate

Marketing Department

Course Attributes:
MBA COURSE FOR GRAD FEE ASSESS

Restrictions:
Must be enrolled in one of the following Programs:     
      NMG-Non-Degree MBA
      MBA-Business Administration
Must be enrolled in one of the following Levels:     
      Graduate

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