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Detailed Course Information

 

Fall 2021
May 26,2022
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Information Select the desired Level or Schedule Type to find available classes for the course.

MKTG 440 - BRANDING & BRAND MANAGEMENT
The purpose of this course is to provide students with opportunities to apply marketing strategies and techniques, through the integration of marketing analysis and implementation. Students will develop acumen and confidence in their strategic and analytical ability working with case studies. ln the spirit of the missions of Ramapo College and the Anisfield School of Business. this course addresses marketing dynamics as part ofa business process and as a socio-cultural phenomenon. Branding has become one ofthe most important aspects of business strategy. This course explores the principles of branding and strategy, importance of brand equity and how to build and manage brand equity. What is a brand? What is brand strategy? Why is brand value critical to a company’s worth? How are meaningful brands created? Why do some brands have greater loyalty? How to reach the target audience? How to develop integrated marketing communications and brand planning?
0.000 TO 4.000 Credit hours
0.000 TO 4.000 Lecture hours

Levels: Undergraduate
Schedule Types: Hybrid, Lecture, Lecture/Online, Online Course

Marketing Department

Restrictions:
Must be enrolled in one of the following Levels:     
      Undergraduate
Must be enrolled in one of the following Classifications:     
      Senior
      Junior

Prerequisites:
FOR MKTG 440

General Requirements:
Course or Test: MKTG 290
Minimum Grade of C
May not be taken concurrently. )


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