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Detailed Course Information

 

Fall 2021
Oct 05,2022
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Information Select the desired Level or Schedule Type to find available classes for the course.

MKTG 420 - NEW PRODUCT MANAGEMENT
This course is designed to introduce the marketing student to one of the most essential market activities used by companies seeking growth within the marketplace. Emphasis will be placed on providing information on product improvement/modification, product imitation and new product development, all within a framework of the new product development process. The class will consist of lectures and a new product development project.
0.000 TO 4.000 Credit hours
0.000 TO 4.000 Lecture hours

Levels: Undergraduate
Schedule Types: Lecture

Marketing Department

Restrictions:
Must be enrolled in one of the following Levels:     
      Undergraduate

Prerequisites:
FOR MKTG 420

General Requirements:
Course or Test: MKTG 320
Minimum Grade of D
May not be taken concurrently.
and
Course or Test: MKTG 330
Minimum Grade of D
May not be taken concurrently.

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