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Detailed Course Information


Fall 2021
Oct 05,2022
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Information Select the desired Level or Schedule Type to find available classes for the course.

This course examines how the Internet and related technologies are transforming the ways in which firms market their products and services to provide greater customer value and make money in the process. Drawing on research and business practices, this course will provide students an appreciation of the opportunities and challenges that marketing manager's face in this dynamic environment. This course objective is to equip students to better understand and direct the E-Commerce process by integrating business models, marketing, and Internet technology. Topics covered will include examination of emerging business models, customer relationship management (CRM), role of data mining and data warehouses, personalization, branding issues, dynamic pricing and price competition, role of the Internet as a communications/advertising medium, distribution through the Internet and e-tailing, and legal and ethical issues. The role of new technologies such as wireless applications and the marketing potention is "mobile-commerce" will also be discussed.
0.000 TO 4.000 Credit hours
0.000 TO 4.000 Lecture hours

Levels: Undergraduate
Schedule Types: Lecture, Online Course

Marketing Department

Must be enrolled in one of the following Levels:     


General Requirements:
Course or Test: MKTG 290
Minimum Grade of C
May not be taken concurrently.

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