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|MKTG 380 - BUSINESS TO BUSINESS MARKETING|
A study of the functions, methods, and problems of Business to Business marketing. The course will cover the sale and distribution of industrial products, the channels of distribution, and the relationship of industrial marketing to research engineering, purchasing, production, and accounting within the company.
0.000 TO 4.000 Credit hours
0.000 TO 4.000 Lecture hours
Schedule Types: Lecture
Must be enrolled in one of the following Levels:
FOR MKTG 380
Course or Test: MKTG 290
Minimum Grade of D
May not be taken concurrently.
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