Go to Main Content

Ramapo College Information System

 

HELP | EXIT

Detailed Course Information

 

Fall 2021
May 26,2022
Transparent Image
Information Select the desired Level or Schedule Type to find available classes for the course.

MKTG 360 - RETAIL MANAGEMENT
An introduction to retail management through a study of retail strategy which concentrates on an overall planning approach that guides the firm by outlining the philosophy, objectives, consumer market, tactical plan and control mechanisms necessary for success. The major goals of this course are designed to expose the student to an environment which includes consumer behavior, marketing research, store location and service retailing so that the student will be able to plan and execute retail strategy in an ever changing retail market.
0.000 TO 4.000 Credit hours
0.000 TO 4.000 Lecture hours

Levels: Undergraduate
Schedule Types: Hybrid, Lecture, Online Course

Marketing Department

Restrictions:
Must be enrolled in one of the following Levels:     
      Undergraduate

Prerequisites:
FOR MKGT 360

General Requirements:
Course or Test: MKTG 290
Minimum Grade of C
May not be taken concurrently.

Return to Previous New Search
Transparent Image
Skip to top of page
Release: 8.7.2.4