Detailed Course Information |
Fall 2021
Apr 16,2024 |
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| MKTG 330 - MARKETING RESEARCH |
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An examination of the concepts and practical methodology used in market research. Emphasis will be given to research methods and techniques, including market analysis, questionnaire formulation, sampling, interviewing, panels, use of secondary data, and report writing. Lab Fee.
0.000 TO 4.000 Credit hours 0.000 TO 4.000 Lecture hours Levels: Undergraduate Schedule Types: Hybrid, Lecture, Online Course Marketing Department Restrictions: Must be enrolled in one of the following Levels: Undergraduate Prerequisites: FOR MKTG 330 General Requirements: ( Course or Test: BADM 225 Minimum Grade of D May not be taken concurrently. and Course or Test: MKTG 290 Minimum Grade of C May not be taken concurrently. ) |
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