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Detailed Course Information

 

Fall 2021
May 26,2022
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Information Select the desired Level or Schedule Type to find available classes for the course.

MKTG 321 - ENTREPRENEURSHIP
The study of entrepreneurs as innovators, combining different technologies or business concepts to produce marketable products or services. Students will study financing, production and identification of market gaps to set up newly created firms. The course is designed to aid students in recognizing potentially profitable opportunities, conceptualize venture strategy, and become key forces in successfully moving ideas from the laboratory to the marketplace. This course focuses on the total enterprise creation process: all the functions, activities and actions associated with perceiving, clarifying, and refining opportunities, crafting a business model, and creating organizations to pursue your entrepreneurial objectives. This course seeks to help students develop the skills and knowledge that will enable them to be effective entrepreneurs or members of entrepreneurial teams. Special attention will be given to the entrepreneurial mindset; identifying and cultivating ideas; idea modeling, and the business planning process. This is a cross-listed course with. MGMT 321.
0.000 TO 4.000 Credit hours
0.000 TO 4.000 Lecture hours

Levels: Undergraduate
Schedule Types: Hybrid, Lecture, Online Course

Marketing Department

Restrictions:
Must be enrolled in one of the following Levels:     
      Undergraduate

Prerequisites:
FOR MKTG/MGMT 321

General Requirements:
Course or Test: MKTG 290
Minimum Grade of D
May not be taken concurrently.  )
or
Course or Test: BADM 235
Minimum Grade of D
May not be taken concurrently. )


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