|Select the desired Level or Schedule Type to find available classes for the course.|
|MKTG 320 - INTEGRATED MARKETING COMMUNICATION|
The objectives of this course will be: (1) to present a complete managerial perspective of the promotion mix; (2) to relate that perspective to the broader goal of marketing communications in general; and (3) to stimulate individual promotional creativity, presentation and problem-solving skills through a comprehensive long-term exercise.
0.000 TO 4.000 Credit hours
0.000 TO 4.000 Lecture hours
Schedule Types: Hybrid, Lecture, Online Course
Must be enrolled in one of the following Levels:
FOR MKTG 320
Course or Test: MKTG 290
Minimum Grade of C
May not be taken concurrently.
|Return to Previous||New Search|