Go to Main Content

Ramapo College Information System

 

HELP | EXIT

Detailed Course Information

 

Fall 2021
May 26,2022
Transparent Image
Information Select the desired Level or Schedule Type to find available classes for the course.

MKTG 320 - INTEGRATED MARKETING COMMUNICATION
The objectives of this course will be: (1) to present a complete managerial perspective of the promotion mix; (2) to relate that perspective to the broader goal of marketing communications in general; and (3) to stimulate individual promotional creativity, presentation and problem-solving skills through a comprehensive long-term exercise.
0.000 TO 4.000 Credit hours
0.000 TO 4.000 Lecture hours

Levels: Undergraduate
Schedule Types: Hybrid, Lecture, Online Course

Marketing Department

Restrictions:
Must be enrolled in one of the following Levels:     
      Undergraduate

Prerequisites:
FOR MKTG 320

General Requirements:
Course or Test: MKTG 290
Minimum Grade of C
May not be taken concurrently.

Return to Previous New Search
Transparent Image
Skip to top of page
Release: 8.7.2.4