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Detailed Course Information

 

Fall 2021
Oct 05,2022
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Information Select the desired Level or Schedule Type to find available classes for the course.

MKTG 310 - CONSUMER BEHAVIOR
This course examines the psychological, social, and cultural influences on the behavior of consumers and buyers in organizations as it applies to marketing decisions. Topics include research and measurement methods, the individual and group influences, environmental factors, information processing by consumers, and the consumer decision process.
0.000 TO 4.000 Credit hours
0.000 TO 4.000 Lecture hours

Levels: Undergraduate
Schedule Types: Lecture, Online Course

Marketing Department

Restrictions:
Must be enrolled in one of the following Levels:     
      Undergraduate

Prerequisites:
FOR MKTG 310

General Requirements:
Course or Test: MKTG 290
Minimum Grade of C
May not be taken concurrently.

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