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Detailed Course Information


Fall 2021
Sep 27,2022
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Information Select the desired Level or Schedule Type to find available classes for the course.

The descriptions and topics of this course change from semester-to-semester, as well as from instructor-to-instructor. Prerequisite: varies with the topic offered. COMM 390 CAST STUDIES IN ADVERTISING. Organizations use creative marketing communication techniques to help support initiatives and solve problems. Building on the knowledge and skills learned in Creative Advertising and Public Relations, this course will look at various business challenges and study how specific advertising, public relations and other communications techniques can convey messages, change behavior and influence outcomes. Students will work individually and in teams to develop actual communication stragegies to overcome a variety of business issues. Each case study will focus on the business need, strategy, evaluation of the target, creative message development, tactical execution, appropriate media delivery and measurement of results. Classes will consist of lecture and workshop environments. Students with an interest in copywriting, visual communication, advertising, public relations, video production, and marketing can benefit from this class. Prerequisite: COMM 346. TOPICS 390 – Arts and Entertainment Reporting: Students will learn how to write arts and entertainment news stories and produce broadcast/digital packages for media outlets– from consumer-guide reviews to trend features and longer pieces of criticism that put an exhibition, concert or theatrical production in greater historical and cultural context. Students will also understand the history of arts and entertainment journalism and review case studies and best examples of reporting in the field. COMM 390 WRITING FOR PUBLICATIONS: This course has been designed to equip students with the tools they’ll need to succeed in a career as a writer/editor. Classes will cover: interviewing techniques, researching topics, outlining for article writing, editing and rewriting. Various article formats will be studied. In addition, students will learn about three magazine types: consumer, trade and professional. Within consumer publications, various categories—shelter, lifestyle, fashion, teen, political/current events, regional and custom publications, both print and digital—will be studied. “Packaging” articles to include high-reader interest points, such as headlines, decks, captions, pullquotes, and yes, images, will be evaluated. Through lectures and writing assignments, students will learn how to author a ready-to-publish article. Collaborative simulations between writers and “audience”—that is, fellow students—will provide real-world feedback. Assignments will include writing three to four articles and completing in-class writing exercises. COMM390 - HEALTH COMMUNICATION: This course introduces students to the theory, principles, and practical applications of the ever-changing dynamics of health communication. Communication is viewed as an important tool to develop, maintain, and enhance relationships between individuals, families, community organizations and members, health professionals and consumers, government agencies and the general public, and all members of our society. Students will discover, analyze, and practice the steps to develop, implement, and evaluate health communication interventions. Emphasis will be on the use of a systematic and strategic process including a conceptual framework, message development, developing and implementing a dissemination plan, monitoring, and evaluation. This course is based on the premise: “You Cannot Not Communicate!” The overall goal of this course is to provide you with the opportunity to demonstrate how to use communication in public health interventions by planning, implementing, and evaluating a health communication program. TOPICS: INTRO TO COMMUNICATION THEORY: Introduction to Communication Theory exposes learners to various communication theories and approaches through an examination of their development, application, contextual analysis, and ethical implications in the study and engagement of human communication processes. It involves learners in the practical application of communication theories to understand how they work to describe, explain and/or predict human communication phenomena. Satisfies the following GCM requirements: 300-level HTC category or MCA category course, or GCM elective course. TOPICS: INTEGRATED COMMUNICATION is the capstone course for the accelerated concentration in Professional Communication. Students will research, design, and present a publicity, promotion, or advertising campaign, or special event for a community, non-profit, or for-profit organization. Campaign or special event proposals should demonstrate an understanding of theoretical and technological issues addressed in prior coursework. TOPIC: HOLLYWOOD Far from the director’s medium it was once rumored to be, or a simple star-driven autocracy, American film from the 1930s to the 1960s was a unique art and business – it was, in the words of famous film critic Andre Bazin, a “genius” system. This course will explore the many facets of the studio system, by tracing the history of two “major” studios (MGM and Warners), one “major-minor” (Universal), and one independent studio (Disney). It will delve into why this system was able to have such sustained success, and will also highlight the many inequities and injustices perpetuated by the system’s rigid control of creative content. In so doing, students will gain a deeper understanding of how art and commerce intersect, and how mass media shapes mass opinion. TOPICS: PRODUCING A YOUTUBE CHANNEL: YouTube is more popular than ever before with 2.3 billion users. This 300-level course is for Film and Non-Film students interested in learning about YouTube and how to develop and produce their own YouTube Channel. Students aren't required to have any video or technical knowledge to take this course. If a student already has a channel, this course will help them grow their channel subscribers and improve their channel content. Alongside conceiving, planning, and creating channel content, lectures will include case studies on a diverse selection of significant YouTube channels and overall how the channel works both economically, culturally and socially.
0.000 TO 4.000 Credit hours
0.000 TO 4.000 Lecture hours

Levels: Undergraduate
Schedule Types: Hybrid, Lab, Lecture, Online Course, Seminar

Communications Department

Must be enrolled in one of the following Levels:     
Must be enrolled in one of the following Classifications:     

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