Detailed Course Information |
Summer 2021
Apr 19,2024 |
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| MKTG 415 - ENTREPRENEURSHIP |
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The study of entrepreneurs as marketing innovators, combining different technologies or business concepts to produce marketable products or services. Students will study financing, production and identification of marketing gaps skills to set up newly created firms. The course is designed to aid students to recognize potentially profitable opportunities, conceptualize venture strategy, and become key forces in successfully moving ideas from the laboratory to the marketplace.
This course focuses on the total enterprise creation process: all the functions, activities and actions associated with perceiving, clarifying, and refining opportunities, crafting a business plan, and creating organizations to pursue your entrepreneurial objectives. This course seeks to help students develop the skills and knowledge that will enable them to be effective entrepreneurs or members of entrepreneurial teams. Special attention will be especially given to the entrepreneurial mindset; identifying and cultivating ideas; idea modeling, and the business planning process. This is a cross-listed course with MGMT-415.
0.000 TO 4.000 Credit hours 0.000 TO 4.000 Lecture hours Levels: Undergraduate Marketing Department Restrictions: Must be enrolled in one of the following Levels: Undergraduate Must be enrolled in one of the following Classifications: Senior Junior Prerequisites: FOR MKTG 415 General Requirements: ( Course or Test: MKTG 290 Minimum Grade of C May not be taken concurrently. ) |
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