Detailed Course Information |
Fall 2019
Apr 24,2024 |
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 | Select the desired Level or Schedule Type to find available classes for the course. |
| MKTG 490 - ADVANCED TOPICS IN MARKETING |
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The purpose of this course is to provide students with opportunities to apply marketing strategies and techniques, through the integration of marketing analysis and implementation. The course also emphasizes critical reflection and creative thinking, as reflected in the extensive use of experiential activities, and exposure to the most current marketing thought available. Students will develop acumen and confidence in working with actual clients, both for-profit and non-profit, in real-life consulting contexts. In the spirit of the missions of Ramapo College and the Anisfield School of Business, this course addresses marketing dynamics as part of a business process and as a socio-cultural phenomenon.
0.000 TO 4.000 Credit hours 0.000 TO 4.000 Lecture hours Levels: Undergraduate Schedule Types: Hybrid, Lecture, Online Course Marketing Department Restrictions: Must be enrolled in one of the following Programs: BA-Economics BA-International Business SB-BA-Matric Undeclared BS-Accounting BS-Business Administration BS-Finance BS-Finance BS-Information Technology Mgmt BS-Information Systems BS-Management BS-Management BS-Marketing BS-Marketing SB-BS-Matric Undeclared NMT-Visiting Student Must be enrolled in one of the following Levels: Undergraduate Prerequisites: FOR MKTG 490 General Requirements: ( Course or Test: MKTG 290 Minimum Grade of D May not be taken concurrently. ) |
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