Detailed Course Information |
Fall 2019
Apr 19,2024 |
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| MKTG 420 - NEW PRODUCT MANAGEMENT |
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This course is designed to introduce the marketing student to one of the most essential market activities used by companies seeking growth within the marketplace. Emphasis will be placed on providing information on product improvement/modification, product imitation and new product development, all within a framework of the new product development process. The class will consist of lectures and a new product development project.
0.000 TO 4.000 Credit hours 0.000 TO 4.000 Lecture hours Levels: Undergraduate Schedule Types: Hybrid, Lecture, Online Course Marketing Department Restrictions: Must be enrolled in one of the following Programs: BA-Economics BA-International Business SB-BA-Matric Undeclared BS-Accounting BS-Business Administration BS-Finance BS-Finance BS-Information Technology Mgmt BS-Information Systems BS-Management BS-Management BS-Marketing BS-Marketing SB-BS-Matric Undeclared NMT-Visiting Student Must be enrolled in one of the following Levels: Undergraduate Prerequisites: FOR MKTG 420 General Requirements: Course or Test: MKTG 320 Minimum Grade of D May not be taken concurrently. and Course or Test: MKTG 330 Minimum Grade of D May not be taken concurrently. |
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