Detailed Course Information |
Fall 2018
Mar 14,2025 |
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| MKTG 440 - BRANDING & BRAND MANAGEMENT |
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The purpose of this course is to provide students with opportunities to apply marketing strategies and techniques, through the integration of marketing analysis and implementation. Students will develop acumen and confidence in their strategic and analytical ability working with case studies. ln the spirit of the missions of Ramapo College and the Anisfield School of Business. this course addresses marketing dynamics as part ofa business process and as a socio-cultural phenomenon. Branding has become one ofthe most important aspects of business strategy. This course explores the principles of branding and strategy, importance of brand equity and how to build and manage brand equity. What is a brand? What is brand strategy? Why is brand value critical to a company’s worth? How are meaningful brands created? Why do some brands have greater loyalty? How to reach the target audience? How to develop integrated marketing communications and brand planning?
0.000 TO 4.000 Credit hours 0.000 TO 4.000 Lecture hours Levels: Undergraduate Schedule Types: Hybrid, Lecture, Lecture/Online, Online Course Marketing Department Restrictions: Must be enrolled in one of the following Programs: BA-Economics BA-International Business SB-BS-Matric Undeclared BS-Accounting BS-Business Administration BS-Information Technology Mgmt BS-Information Systems NMT-Visiting Student SB-BA-Matric Undeclared Must be enrolled in one of the following Levels: Undergraduate Must be enrolled in one of the following Classifications: Senior Junior Prerequisites: FOR MKTG 440 General Requirements: ( Course or Test: MKTG 290 Minimum Grade of C May not be taken concurrently. ) |
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