Detailed Course Information |
Spring 2018
Apr 25,2024 |
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 | Select the desired Level or Schedule Type to find available classes for the course. |
| MKTG 490 - ADVANCED TOPICS IN MARKETING |
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The purpose of this course is to provide students with opportunities to apply marketing strategies and techniques, through the integration of marketing analysis and implementation. The course also emphasizes critical reflection and creative thinking, as reflected in the extensive use of experiential activities, and exposure to the most current marketing thought available. Students will develop acumen and confidence in working with actual clients, both for-profit and non-profit, in real-life consulting contexts. In the spirit of the missions of Ramapo College and the Anisfield School of Business, this course addresses marketing dynamics as part of a business process and as a socio-cultural phenomenon.
0.000 TO 4.000 Credit hours 0.000 TO 4.000 Lecture hours Levels: Undergraduate Schedule Types: Hybrid, Lecture, Online Course Marketing Department Restrictions: Must be enrolled in one of the following Programs: BA-Economics BA-International Business SB-BS-Matric Undeclared BS-Accounting BS-Business Administration BS-Information Technology Mgmt BS-Information Systems NMT-Visiting Student SB-BA-Matric Undeclared Must be enrolled in one of the following Levels: Undergraduate |
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