Detailed Course Information |
Spring 2018
Apr 20,2024 |
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| MKTG 410 - ENTREPRENEURSHIP |
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The study of entrepreneurs as marketing innovators, combining different technologies or business concepts to produce marketable products or services. Students will study financing, production and identification of marketing gaps skills to set up newly created firms. The course is designed to aid students to recognize potentially profitable opportunities, conceptualize venture strategy, and become key forces in successfully moving ideas from the laboratory to the marketplace.
0.000 TO 4.000 Credit hours 0.000 TO 4.000 Lecture hours Levels: Undergraduate Schedule Types: Hybrid, Lecture Marketing Department Restrictions: Must be enrolled in one of the following Programs: BA-Economics BA-International Business SB-BS-Matric Undeclared BS-Accounting BS-Business Administration BS-Information Technology Mgmt BS-Information Systems NMT-Visiting Student SB-BA-Matric Undeclared Must be enrolled in one of the following Levels: Undergraduate Must be enrolled in one of the following Classifications: Senior Junior Prerequisites: FOR MKTG 410 General Requirements: Course or Test: ACCT 221 Minimum Grade of D May not be taken concurrently. and Course or Test: MGMT 302 Minimum Grade of D May not be taken concurrently. and Course or Test: MKTG 290 Minimum Grade of D May not be taken concurrently. |
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