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Detailed Course Information


Fall 2013
Sep 27,2022
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Information Select the desired Level or Schedule Type to find available classes for the course.

Visual Identity is a 400 level capstone course in the Design and Interactive Media concentration in the Communication Arts major. Advanced students design and execute a substantial project of major proportion. The project must demonstrate their mastery of the learning outcomes of the concentration including form, content, style, technical proficiency, leadership, and accountability. Examples of student projects might include, but are not limited to, developing and producing a visual identity system for a public service, creating an identity including all supporting materials through finished work for an existing non-profit organization, or creating and promoting a public awareness campaign including design, execution, production, promoting, and distribution of materials. The course is divided into 4 distinct phases: Research and Proposal, Prototype I, Prototype II, and Execution and Presentation. Each phase represents a milestone in the production of a large, significant project. Students are responsible for dealing with external vendors, promotion of the project, client contact if necessary, and outside expenses. At the end of the course, students are responsible for displaying and discussing their work in a special Communication Arts presentation. Additionally, a 10-page paper that documents the viability, process, and outcome of the project is due the last day of class. A significant portion of students' evaluation (65%) is based on the successful outcome of the final project. (Must have at least D in COMM 339 Publication Design. This course cannot be taken concurrently). Lab Fee.
0.000 TO 4.000 Credit hours
0.000 TO 4.000 Lecture hours

Levels: Undergraduate
Schedule Types: Lab, Studio

Communications Department

Must be enrolled in one of the following Levels:     


General Requirements:
Course or Test: COMM 339
Minimum Grade of D
May not be taken concurrently.  )
Course or Test: COMM 362
Minimum Grade of D
May not be taken concurrently.  )
Course or Test: COMM 327
Minimum Grade of D
May not be taken concurrently. )

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