Detailed Course Information |
Fall 2013
Dec 26,2024 |
|
 |
||
 | Select the desired Level or Schedule Type to find available classes for the course. |
| MBAD 642 - E-MARKETING |
|
The Internet provides new opportunities and managerial challenges for firms in the digital era. The concepts and practices of marketing have been changing with electronic technologies. This course will provide students a roadmap on how to properly plan for success within the Internet environment and properly develop an e-marketing strategy. This course addresses an overview of the internet marketing environment as well as various e-marketing tools and tactics. Students will learn various e-marketing tactics such as search engine marketing, email marketing, online advertising, affiliate marketing, PPC (Pay-Per-Click) marketing, social media, online reputation management, web PR, mobile marketing and website development and design, as well as how to apply these tactics in e-business. Using case discussions, students will learn current e-marketing practices and have opportunities to cultivate ideas. By developing an e-marketing plan, students will learn how to integrate the ideas into e-marketing planning as an integral part of a firm's marketing mix.
0.000 TO 3.000 Credit hours 0.000 TO 3.000 Lecture hours Levels: Graduate Schedule Types: Lecture Business Administration Department Course Attributes: MBA COURSE FOR GRAD FEE ASSESS Restrictions: Must be enrolled in one of the following Programs: NMG-Non-Degree MBA MBA-Business Administration Must be enrolled in one of the following Levels: Graduate Prerequisites: FOR MBAD 642 General Requirements: ( Course or Test: MBAD 640 Minimum Grade of C May not be taken concurrently. ) |
| Return to Previous | New Search |
|