Detailed Course Information |
Fall 2013
Dec 26,2024 |
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| MKTG 380 - BUSINESS TO BUSINESS MARKETING |
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A study of the functions, methods, and problems of Business to Business marketing. The course will cover the sale and distribution of industrial products, the channels of distribution, and the relationship of industrial marketing to research engineering, purchasing, production, and accounting within the company.
0.000 TO 4.000 Credit hours 0.000 TO 4.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture Marketing Department Restrictions: Must be enrolled in one of the following Programs: BA-Economics BA-International Business SB-BS-Matric Undeclared BS-Accounting BS-Business Administration BS-Information Systems NMT-Visiting Student SB-BA-Matric Undeclared Must be enrolled in one of the following Levels: Undergraduate Prerequisites: FOR MKTG 380 General Requirements: Course or Test: MKTG 290 Minimum Grade of D May not be taken concurrently. |
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