Detailed Course Information |
Fall 2013
Dec 21,2024 |
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| COMM 352 - THE BUSINESS OF PRODUCING FOR FILM & TV |
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This course is for students interested in film and television producing and marketing positions at major film studios and independent film companies. Students will gain hands-on experience in the budgeting, marketing, distributing, and exhibition of a variety of entertainment media. Students learn how to create production budgets for small films as well as multi-million dollar blockbusters. They also learn conventional and unconventional ways of securing funding for movies. Students will design film campaigns for upcoming releases. The campaign will consider everything from movie poster content and print/TV ads to merchandise tie-ins, trailer content, and audience demographic research. Students will study both successful and unsuccessful marketing campaigns to learn the role that marketing plays in the reception of the film. The course will also strengthen student's presentation skills through regular merketing pitches given in class.
0.000 TO 4.000 Credit hours 0.000 TO 4.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture Communications Department Restrictions: Must be enrolled in one of the following Levels: Undergraduate Prerequisites: FOR COMM 352 General Requirements: ( Course or Test: COMM 204 Minimum Grade of D May not be taken concurrently. and Course or Test: COMM 221 Minimum Grade of D May not be taken concurrently. ) |
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