Detailed Course Information |
Fall 2013
Dec 26,2024 |
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| MKTG 350 - INTERNATIONAL MARKETING |
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A study of the problems, techniques, and strategies of developing marketing concepts within the framework of a worldwide marketplace containing varying cultures and environments. Because export strategies have become a greater concern to American business in recent years, there is an increased awareness of the social responsibilities involved. Worldwide consumerism, ethics, and the economic and social development of countries--issues that result from activities of multi-national corporations--will be discussed. (This course is also offered as a Study Abroad course)
0.000 TO 4.000 Credit hours 0.000 TO 4.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture, Online Course Marketing Department Course Attributes: MJ-Amer-Amer in the World, MJ-AMER-America in the World, MJ-AMER-Advanced Cat Elective, OLD GE-INTERNATIONAL ISSUES Restrictions: Must be enrolled in one of the following Levels: Undergraduate Prerequisites: FOR MKTG 350 General Requirements: Course or Test: MKTG 290 Minimum Grade of D May not be taken concurrently. |
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