Detailed Course Information |
Fall 2013
Dec 21,2024 |
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| COMM 349 - PROMOTIONS WRITING |
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This course has been designed to promote student understanding of the content, organization, format and design of standard strategic communications messages and documents. It will introduce you to the world of copy/promotions writing and will emphasize how this style of writing differs from other more traditional forms. As we proceed, you will begin to understand the connection between images and text via the use of visual materials and will concentrate on how to develop your ideas visually, using as examples successful campaigns/case studies from the non-profit and corporate arenas. Skills in promotions writing will be developed through the creation of a variety of materials in the promotion of media products and non-profit causes. Such materials may include news releases, flyers, posters, newsletters, etc. You will also be encouraged to view promotions from several vantage points: promotion of client (PR), promotion of a product or service (advertising), and promotion of self (portfolio/future employment).
0.000 TO 4.000 Credit hours 0.000 TO 4.000 Lecture hours Levels: Undergraduate Schedule Types: Seminar, Studio Communications Department Restrictions: Must be enrolled in one of the following Levels: Undergraduate Prerequisites: FOR COMM 349 General Requirements: ( Course or Test: COMM 208 Minimum Grade of D May not be taken concurrently. ) or ( Course or Test: COMM 266 Minimum Grade of D May not be taken concurrently. ) |
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