Detailed Course Information |
Fall 2013
Dec 21,2024 |
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 | Select the desired Level or Schedule Type to find available classes for the course. |
| COMM 346 - CREATIVE ADVERTISING AND PUBLIC RELATIONS |
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Advertising and public relations are our culture's most pervasive persuasion tools. This course will explore the methods and strategies used by the ad and public relations agencies to effectively communicate messages; focusing on methods of creating print, broadcast, out-of-home, and internet advertising and public relations. Students will examine campaigns in order to gain the perspective necessary to create their own. Attention will also be given to creative means of using the "media" to reach an audience. Classes will simulate a workshop environment, enabling students to experience the collaborative "think-tank" process first-hand. Working in creative teams, students will use "brainstorming" sessions to create campaigns. Students will develop the marketing strategy, creative concepts, and media plan for an "account," as well as actually create the ads. Students with an interest in copy-writing, graphic art, video production, and marketing are all encouraged to register.
0.000 TO 4.000 Credit hours 0.000 TO 4.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture, Seminar Communications Department Restrictions: Must be enrolled in one of the following Levels: Undergraduate Prerequisites: FOR COMM 346 General Requirements: ( Course or Test: COMM 208 Minimum Grade of D May not be taken concurrently. ) or ( Course or Test: COMM 266 Minimum Grade of D May not be taken concurrently. ) or ( Course or Test: COMM 202 Minimum Grade of D May not be taken concurrently. ) or ( Course or Test: COMM 230 Minimum Grade of D May not be taken concurrently. ) |
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