Detailed Course Information |
Fall 2013
Dec 22,2024 |
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| MKTG 320 - INTEGRATED MARKETING COMMUNICATION |
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The objectives of this course will be: (1) to present a complete managerial perspective of the promotion mix; (2) to relate that perspective to the broader goal of marketing communications in general; and (3) to stimulate individual promotional creativity, presentation and problem-solving skills through a comprehensive long-term exercise.
0.000 TO 4.000 Credit hours 0.000 TO 4.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture Marketing Department Restrictions: Must be enrolled in one of the following Programs: BA-Economics BA-International Business SB-BS-Matric Undeclared BS-Accounting BS-Business Administration BS-Information Systems NMT-Visiting Student SB-BA-Matric Undeclared Must be enrolled in one of the following Levels: Undergraduate Prerequisites: FOR MKTG 320 General Requirements: Course or Test: MKTG 290 Minimum Grade of D May not be taken concurrently. |
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