Detailed Course Information |
Fall 2013
Dec 21,2024 |
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| COMM 320 - WRITING FOR PUBLIC RELATIONS |
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This writing-intensive course will provide a comprehensive overview of public relations and its applications in society, with a strong emphasis on effective writing formats and styles. The course will examine how business, industry, government, educational, and non-profit institutions and organizations create their public images and communicate messages through various writing forms to mass global audiences. Different media will be discussed and examined through assigned weekly text readings and selected case studies. In-class and home writing assignments will be required. Students will also work on individually and/or group-developed PR campaign packages related to on- and/or off-campus activities. At the conclusion of this course, students will have a strong appreciation of the importance of public relations in today's fast- paced environment. They will be better skilled in writing public relation materials to affect targeted audiences. This will have been achieved through in-depth analyses of various methods and products and through dialog and activities among students, the instructor and guest practitioners. In the process, students will have gained an understanding of how public relations relates to other communications and business disciplines, requires individual and team practice and influences the views and actions of themselves and others.
0.000 TO 4.000 Credit hours 0.000 TO 4.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture, Studio Communications Department Restrictions: Must be enrolled in one of the following Levels: Undergraduate Prerequisites: FOR COMM 320 General Requirements: ( Course or Test: COMM 208 Minimum Grade of D May not be taken concurrently. ) or ( Course or Test: COMM 266 Minimum Grade of D May not be taken concurrently. ) |
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