Detailed Course Information |
Fall 2013
Dec 26,2024 |
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| MKTG 310 - CONSUMER BEHAVIOR |
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This course examines the psychological, social, and cultural influences on the behavior of consumers and buyers in organizations as it applies to marketing decisions. Topics include research and measurement methods, the individual and group influences, environmental factors, information processing by consumers, and the consumer decision process.
0.000 TO 4.000 Credit hours 0.000 TO 4.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture Marketing Department Restrictions: Must be enrolled in one of the following Programs: BA-Economics BA-International Business SB-BS-Matric Undeclared BS-Accounting BS-Business Administration BS-Information Systems NMT-Visiting Student SB-BA-Matric Undeclared Must be enrolled in one of the following Levels: Undergraduate Prerequisites: FOR MKTG 310 General Requirements: Course or Test: MKTG 290 Minimum Grade of D May not be taken concurrently. |
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