Detailed Course Information |
Spring 2011
May 05,2024 |
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| MUSI 350 - MARKETING AND MANAGEMENT IN THE MUSIC INDUSTRY |
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This course will examine two key operational components within the music business--marketing and management. The guidance and image-making of artist or product to the marketplace will be given careful analysis from the view of the company executive and the entertainment industry at large. The course will also study the dynamic of producing entertainment product in the midst of changing, economic and cultural currents worldwide.
0.000 TO 4.000 Credit hours 0.000 TO 4.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture Music Department Restrictions: Must be enrolled in one of the following Levels: Undergraduate Prerequisites: FOR MUSI 350 General Requirements: Course or Test: MUSI 263 Minimum Grade of D May not be taken concurrently. |
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